Electronic Commerce - Chapter 7: Mobile commerceg - Tran Thi Que Nguyet

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1. Electronic Commerce 11/23/20 Chapter 7: Mobile commerce 1
2. Overview • Commerce • Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer. • It comprises the trading of economic value such as goods, 11/23/20 services, information, or money between two or more entities. • Ecommerce • It consist of buying and selling goods and services over an electronic system such as the internet . • E-Commerce is the purchasing, selling and exchanging goods and services over computer networks (internet) through which transaction or terms of sale are performed Electronically. 3
3. Overview • M-Commerce is the ability to conduct Commerce using a mobile device such as: • 1. Mobile Phone • 2. Personal Digital Assistant(PDA) 11/23/20 • 3. Smart Phone 5
4. Overview • Comparison between m-commerce and e-commerce 11/23/20 7 (usually)
5. Retail pricing • Retail markets are divided into regions within which one seller is in a quasi-monopolistic position 11/23/20 9
6. Classification • Classification of m-commerce applications 11/23/20 11
7. Mobile Ticketing • Mobile Ticketing is the process where the customers can order, pay for, obtain and validate tickets from any location and at any time using Mobile phones . • Tickets can be booked and cancelled on the mobile device 11/23/20 with the help of simple application downloads. • Delivery of tickets to mobile phones can be done in the form of a SMS or by a MMS. 13
8. Benefits • Benefits to the ticket buyer • Instant delivery of mobile tickets at the time of purchase. • Individual mobile tickets can be forwarded to a friend. • Quicker entry with no waiting in lines 11/23/20 • Benefits to the Event organizer • Reduced will call lines and staffing. • Guaranteed security, only one entry per barcode. • Event is 'greener' with reduced paper waste. 15
9. Information services • A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. • These services include: 11/23/20 • News • Stock quotes • Sports scores • Traffic reporting 17
10. Mobile Marketing and Advertising • Mobile marketing is highly responsive sort of marketing campaign, especially from brands’ experience point of view. • Corporations are now using M-Commerce to expand everything from services to marketing and advertisement. 11/23/20 • Types of M-marketing and advertising: • • Mobile Web Poster • • SMS advertising • • MMS advertising • • Mobile games • • Mobile videos 19 • • Audio Advertisements
11. Mobile payments • Mobile wallets and money transfers • Contactless mobile payments. • Apple Pay, Google Pay, Samsung Pay, etc. • Some banks launching their own mobile wallet too. • Place phone close to a supported terminal to validate and transmit payment, instead of swiping their debit or credit card. 11/23/20 • Closed loop mobile payments. • Closed loop mobile payments are exactly the same as mobile wallets, but are linked to a single brand via a dedicated mobile app. • Mobile point-of-sale (POS). • Mobile POS is a way for smaller merchants to process card payments without a traditional card reader • Carrier payments • A user sends a message to a specific mobile number, and the 21 value of the transaction is added to their next cellphone bill
12. Mobile wallet • Post-paid – In this case, a user’s mobile wallet account is linked to his or her carrier billing account. The mobile sales transactions are paid with the user’s mobile wallet account, which in turn is charged to the associated mobile billing 11/23/20 account that is usually paid on a monthly or quarterly basis. • • Card linked mobile wallets – In this mobile wallet strategy, the mobile wallet accounts are linked to user’s debit or credit cards. In a mobile sales transaction, with card linked mobile wallet payment, the final payment is made from the wallet account that is linked to user’s cards. 23
13. New applications • Augmented reality, with Ikea and Sephora among top retailers using augmented reality apps to complement their mobile commerce business • Chatbots and messenger apps which making it easier for businesses to interact with their customers using apps and 11/23/20 services their customers already use and love 25