Electronic Commerce - Chapter 1: Introduction - Tran Thi Que Nguyet

Nội dung text: Electronic Commerce - Chapter 1: Introduction - Tran Thi Que Nguyet

1. Electronic Commerce Chapter 1: Introduction Email: ttqnguyet@hcmut.edu.vn
2. Three waves of e-commerce • Mid 1990s-2000: e-commerce grew rapidly • 2000-2003: dot com bust • News stories: death of e-commerce • Examples: Pets.com, Boo.com, Cisco, Amazon • From 2003 to 2009: The rise of online communities • From 2010 to now: The rise of mobile platforms
3. What is e-commerce • E-commerce: shopping on the World Wide Web • E-business: includes other activities • Definition from IBM: the transformation of key business processes through the use of Internet technologies • Business model: set of processes that combine to achieve a company’s primary goal
4. What is e-commerce • Value chain: a chain of activities for a firm operating in a specific industry
5. DISCUSSION E-commerce categories
6. DISCUSSION Advantages & disadvantages • Advantages • Create virtual community • For sellers • Increase sales • Decrease cost • Increase reach and richness • For buyers • Increase purchasing opportunities • Identify new suppliers and business partners • Easier negotiating price and delivery terms • Increase speed, information exchange accuracy • Wider range of choices
7. Advantages & disadvantages • Disadvantages • Not all products & services suitable for e-commerce • Technology and software issues • Consumers habits • Cultural differences • Conflicting laws • These disadvantages will disappear when • Advancing of technologies • Buyers willing to buy through the Internet
8. Economics and e-commerce • Economics: study of how people allocate resources • One way people do this is to participate in markets • Most economists agree that markets are strong and effective mechanisms for allocating scarce resources • Transaction cost: total cost of a transaction
9. DISCUSSION Economics and e-commerce • Agency cost: the cost of using an agency • Two components: • The costs inherently associated with using an agent • The costs of techniques used to mitigate the problems associated with using an agent • Using e-commerce to reduce transaction cost and agency costs
10. International nature • Internet connects computers worldwide • When companies use Web to improve business process they automatically operate in global environment • Key issues • Trust
11. End of chapter 1